The history and philosophy of Cube

The founder and designer of the company, Marcus Puerner started to build and develop bicycles in a 50 m2 workshop with his father almost two decades ago in 1993.

Their genuine enthusiasm and many new ideas lead to Cube emerging as a brand, the innovative and technologically forward-thinking products of which are being developed and manufactured today on 20.000 m2 in the German city of Waldershof.

Cube agrees with the highest expectations and standards in the world of cycling while it also aims at giving the fullest possible cycling buzz and providing the key to a sporty lifestyle.

What makes Cube Cube

Constant development and innovation make for the technological advantage Cube has over its rivals. The company is taking part in the “Reliable Quality in the Bicycle Industry” project that offers extensive data and various test results to participants in order to provide support for technical development.

Before manufacturing of a certain Cube product is launched, prototypes are tested according to the DIN Plus standard that constitutes stricter regulations than the corresponding EU quality and safety standards. All team members at the company are following developments of the bicycle industry in order to be able to contribute to the eminent quality of Cube. This attitude guarantees a wide choice of constantly evolving products for both professional and hobby bikers.

Innovation, persistence, quality and outstanding safety are the trademarks of Cube products.